Read Time = 2 minutes

Lot of talk about cold calling being dead (again).

Here’s the % of meetings booked via phone by our Biz Dev team:

• January = 43%

• February = 55%

• March = 61%

Prospects are overwhelmed by AI generated emails & below average cold outreach.

Verbal communication & phone skills 📈

Here's a cold call framework:

The Hook:

I always recommend having the company website up when calling.

Maybe it’s my paranoia of the being asked “do you even know what we do?”

Either way, referencing the website works for us:

• shows you did research

• not clear its a cold call

• gives them control

• sets clear timeline

The Intro:

The purpose of your intro isn't to sell.

It's to build enough trust to earn the next 30 seconds.

Here’s seven words to reference:

1. you

2. saw

3. how

4. spoke

5. noticed

6. referred

7. remember

The Problem:

People are more likely to run away from a problem then towards a solution.

Especially when you’re talking to a stranger.

Here’s how to frame problems:

Objection Handling:

The best way to navigate objections is to get ahead of them.

Here’s a proactive framework:

1. use a statement like "I'd imagine"

2. say "can I make a suggestion"

3. politely push forward

The Close:

When you find a problem, it's time to position yourself as the solution.

Here’s how to stick the landing:

1. summarize what you heard

2. repeat their words back

3. schedule 2-5 days out

4. push for earlier

Remember, cold calls should be short.

Sell the meeting - not the solution.

Until next Thursday,

TSG

P.S. I reply to all emails.