Read Time = 4 minutes

Cold emails should be less than 100 words.

Personalization will help you get opens.

Relevance will help you get replies.

Here's a cold email checklist:

1. Subject Lines = Relevance

No more than 3 words.

You want to convey the main message for why you’re reaching out.

First impressions will determine whether or not the email gets opened.

• Example 1: "reports for [boss]"

• Example 2: "hiring SDRs"

• Example 3: "quick question"

2. Intro = Personalization + Trigger

Personalization will help you stand-out in the inbox preview.

Seven words to start cold emails:

1. you

2. saw

3. how

4. spoke

5. noticed

6. referred

7. remember

First sentence examples:

• "Mark - saw you recently hired Joe and Sarah."

• "Mark - spoke to Cindy and she mentioned..."

• "Mark - how are you preparing reports for [boss]?"

3. Body = Problems & Social Proof

Part 1 = The Problem

There are many ways to highlight problems.

I like to frame use a transition phrase like "typically"

• Typically other VPs are struggling with [problem 1,2,3]

• Typically VPs want [desired state] but are stuck [current]

Part 2 = Social Proof

How have you helped others that are facing a similar challenge?

Align to either the person or the problem:

"We're helping other VPs at AI companies like [Name] avoid missed product deadlines by automating the design process."

4. Call to Action (CTA) = Permission Based

• Example 1: Can I share a quick video?

• Example 2: Open to a conversation?

• Example 3: Curious to learn more?

Please don't ask "how does Monday or Tuesday look?"

Instead to this:

5. P.S. Line = Personalize + Calendar Sharing

Examples:

• "P.S. for your convenience [HeresMyCalendar].”

• "P.S. congrats on the recent promotion"

• "P.S. roll tide!"

Until next Thursday,

TSG

P.S. I reply to all emails.