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How to convert closed lost
The low hanging fruit of outbound
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Converting Closed Lost
The low hanging fruit of outbound
Read Time = 1 minutes
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How to Track and Convert:
Closed lost opportunities are the low hanging fruit of outbound.
As a start-up, 40% of our deals were won on the 2nd bite at the apple.
12% of deals were won on the 3rd or 4th try.
Sales Navigator can help you know when it's time to follow up with an account.
Here's how:
Create a 'new account' report
Add "My CRM Accounts" list which is synced from CRM
Include recent activities like leadership changes + funding
Wait ~30 days after trigger event and then follow-up
Repeat quarterly
Remember, most "noes" are really just "not now".
Until next Thursday,
TSG
P.S. I reply to all emails.