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This has been the most challenging year of my career.

I transitioned roles from leading Biz Dev to building a channel program.

My org gets minimal support: just myself and our Head of Strategy.

So, finishing ‘24 at 103% of my revenue quota feels pretty good.

How we did it feels even better: we’ve increased active referral partners by 5x, drove 74% YoY growth and established a reseller program.

This is extremely gratifying because one of the main reasons I changed roles was to see if my approach to building outbound GTM programs would scale across revenue channels.

It’s been a challenging year in tech with ~50% of reps missing quota, but it’s gratifying to see the application of my frameworks work to this degree.

If you are a seller or Founder, chances are this has been one of the most challenging years of your career, too.

Here’s what I’ve found: my experiences building outbound frameworks has gotten me promoted into leadership roles at start-ups and PE backed companies.

My frameworks have helped me build and scale outbound GTM teams from $0-1m revenue 3 times.

My frameworks have led to consulting opportunities where I’ve helped B2B Founders and reps drive $1m in revenue this year.

If you think they may help you, start here: Tech Sales Guy Newsletter.

And if you want additional guidance or support, my replies are always open.

Until next week,

TSG

P.S. I reply to all emails.